iPhone Users More Willing to Pay for Digital Content

2 12 2009

A new study by media law firm Olswang found that iPhone users were much more likely to be willing to pay for digital content than other users.

The report examined the willingness of people to make small payments of a couple dollars or less, called micropayments, for digital content such as newspaper articles, books, travel guides, magazines, and films. They found that people were least willing to pay for newspaper content and most willing to pay for film content. However, across the board, iPhone users were the most willing to part with their cash.

Olswang. "Convergence Study 2009."

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Apple vs. Microsoft: Multi-touch Mouse Comparison

23 11 2009

Both Apple and Microsoft have introduced mice with “multi-touch” sensing.  This is arguably the first substantial improvement to the mouse since it was invented in 1968 by Doug Englebart.  Apple’s product, the Magic Mouse, is commercially available for $69.  Microsoft has 5 prototype mice that are still in the R & D stage.

Regular mice only allow movement via the palm and the clicking of a left, right, and middle mouse button.

Why not detect inputs from all 5 fingers all over and around the surface of the mouse?  Multi-touch sensing technology for touch screens has allowed detection of multiple simultaneous presses all over a display screen.  A multi-touch mouse simply applies multi-touch technology on a mouse.

This article will compare the Apple and Microsoft offerings.

Apple: Magic Mouse

The Magic Mouse is a straightforward application of multi-touch to mousing and is a tame improvement compared with Microsoft’s more radical designs.  The Magic Mouse is based on a regular mouse body but covers the top with capacitive sensors.  These sensors are the same that would be used in standard touch screens, like on the iPhone.

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