iPhone Users More Willing to Pay for Digital Content

2 12 2009

A new study by media law firm Olswang found that iPhone users were much more likely to be willing to pay for digital content than other users.

The report examined the willingness of people to make small payments of a couple dollars or less, called micropayments, for digital content such as newspaper articles, books, travel guides, magazines, and films. They found that people were least willing to pay for newspaper content and most willing to pay for film content. However, across the board, iPhone users were the most willing to part with their cash.

Olswang. "Convergence Study 2009."

Read the rest of this entry »